In addition, it has a built-in ledger system that measures user attention for every ad (user reach) and rewards publishers accordingly. It is a fast, privacy-focused, open-source browser that can block third-party ads and trackers. It is an innovative token fuelled by a blockchain-based digital advertising approach.Īccording to the whitepaper, the primary component of BAT is Brave. Hence, BAT is a utility token used as a unit of account between advertisers, publishers, and users on the Brave platform. Even mainstream publishers faced a dramatic decline in their ad revenues as platforms like Google and Facebook charge a hefty fee on advertising revenue. Further, advertisers do not have proper targeting methods and fail to deliver essential information sufficiently as the online platforms are mostly monopolized 2. Users are overburdened with ads on generic browsers, and there is a risk of powerful and dangerous malware.
They observed the current trends being unfavorable to users, advertisers, and even publishers.
The creators of BAT wanted to improve the way advertising is conducted on digital platforms today. Basic Attention Token (BAT) is a cryptocurrency token founded by Brave Inc.
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